Black Friday Sale

Black Friday Sale

Shop the Jaques of London Black Friday Sale for early Black Friday deals on wooden toys, traditional games, puzzles and arts & crafts. Find quality gifts for every age at reduced prices, with Christmas gift ideas from the world's oldest games company, making family favourites since 1795.

Filter 112 products
Black Friday Sale –
Deals refresh in --
Next-day delivery available✦Flexible payments with Klarna✦Award-winning toys✦Over 230 years of play
Not found it yet?Shop all toys →

Black Friday Sale

 ✦ EXTRA 20% OFF EVERYTHING WITH CODE BF20 ✦ 
 ✦ UNLOCK UP TO 4 FREE GIFTS WORTH £98 ✦

Black Friday
Loved By Parents 2024 Best Educational Toy Gold
Shape-sorter---lis-off-to-one-side-with-some-coloured-shapes-in-corresponding-holes,-stacked-and-scatterd_90203
EXTRA 20% OFFat Checkout
Add to Bag
-45% £19.99 £28.99
Black Friday
Creative Play Awards 2020 Winner
Wooden fruit and veg in wooden crate with knife
EXTRA 20% OFFat Checkout
Add to Bag
-50% £14.99 £23.99
Black Friday
Loved By Parents 2026 Best Montessori-Inspired Toy Platinum
Set of colourful children's learning blocks with farm animals and numbers on a transparent background [fill]
EXTRA 20% OFFat Checkout
Add to Bag
-46% £16.99 £24.99
Black Friday
Independent Toy Awards 2025 Gold winner
Kids wooden campervan with family and dog
EXTRA 20% OFFat Checkout
Add to Bag
-44% £24.99 £35.99
Black Friday
Creative Play Awards 2020 Highly Commended
Giant dominoes laid flat
EXTRA 20% OFFat Checkout
Add to Bag
-47% £28.99 £43.99
Black Friday
BlogOn Toy Awards 2025, 8 placings
A children's fishing game set displayed on a white background, including a round blue storage box, a round blue lid, wooden fishing rods and hooks, fish-shaped cards, and small instruction cards. The packaging and pieces are decorated with colorful underwater illustrations. [fill]
EXTRA 20% OFFat Checkout
Add to Bag
-52% £20 £32.99

Shop the Jaques of London Black Friday Sale for early Black Friday deals on wooden toys, traditional games, puzzles and arts & crafts. Find quality gifts for every age at reduced prices, with Christmas gift ideas from the world's oldest games company, making family favourites since 1795.

Read More
Jaques of London sale items are genuine full-quality pieces, the same wooden and heirloom-grade toys the family business has made since 1795. Nothing is made cheaper to hit a lower price. Stock changes regularly, so if something suits your child, it is worth picking it up.

Black Friday Sale: your questions answered

Why have you launched the Black Friday sale early?

We wanted to give you more time to find the right gifts and spread the cost of Christmas, without the last-minute rush. Our Black Friday deals are live now, so you can shop early while there is plenty of choice.

Can I return Black Friday sale orders after Christmas?

Yes. Items bought in the Black Friday sale can be returned up to 31 January 2027, so you can buy early and gift with confidence.

Where are Jaques of London toys made?

Jaques of London toys are designed in the UK. Like most wooden toy makers today, production uses carefully selected international manufacturers who meet the quality and safety standards the brand has upheld since 1795. Every product is tested to current UK and EU toy safety regulations before it reaches customers.

Are sale items lower quality than the full-price range?

No. Sale items at Jaques are the same toys sold at full price; they appear in the sale because of end-of-line decisions, seasonal changes or overstocked lines. The solid wood, non-toxic finishes and craftsmanship are identical. You are getting the same heirloom-quality piece for less.

How do I care for wooden Jaques toys so they last?

Wipe wooden pieces with a lightly damp cloth and dry them straight away. Avoid soaking in water or leaving them in direct sunlight for long periods, as this can cause warping or fading. A very light rub of beeswax or natural wood oil once a year keeps the surface in good condition and extends the life considerably.

Jaques of London · Britain's oldest games and toy maker · Est. 1795